Privacy Policy

Last updated: 1 October 2026

Bluebell Tails Studio respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit bluebelltailsstudio.com, place an order, contact us, subscribe to our communications or otherwise interact with Bluebell Tails Studio.

Bluebell Tails Studio is a UK-based sole trader business and is the data controller responsible for the personal information processed for the purposes described in this Privacy Policy.

We are registered with the Information Commissioner's Office (ICO) as a data controller.

Our online store is powered by Shopify.

1. Personal Information We Collect

The information we collect depends on how you interact with Bluebell Tails Studio.

When you place an order or otherwise use our services, we may collect information including:

• your name;
• email address and telephone number;
• billing and delivery addresses;
• order and transaction information;
• account information and preferences;
• communications you send to us;
• information you voluntarily provide for personalised or custom products; and
• technical information relating to your use of our website, such as your IP address, browser, device and website activity.

Payment information is processed when you make a purchase. Payments are handled through Shopify and/or the relevant payment provider. Bluebell Tails Studio does not ordinarily receive or store your complete payment-card details.

If you provide photographs, images, names, wording or other material for a personalised product or commission, we will process that information as necessary to produce and fulfil your order.

2. How We Collect Your Information

We may collect information:

Directly from you, such as when you place an order, contact us, create an account, subscribe to communications or provide information for a personalised product.

Automatically through our website, including information collected by Shopify and through cookies and similar technologies.

Through service providers, where necessary to operate our store, process transactions and fulfil orders.

3. How and Why We Use Your Information

We only use personal information where we have an appropriate reason and lawful basis for doing so.

Processing and Fulfilling Orders

We use your information to:

• process and manage your order;
• process payments and refunds;
• produce or personalise products;
• arrange fulfilment and delivery;
• communicate with you about your order;
• handle returns, replacements and refunds; and
• provide customer service.

This processing is generally necessary to enter into or perform our contract with you.

Personalised Products

Where you provide photographs, names, messages or other information for a personalised or custom product, we use that material only as reasonably necessary to create, produce and fulfil the product you have requested, unless you have separately agreed to another use.

Legal Obligations

We may retain or process information where necessary to comply with applicable legal obligations, including tax, accounting, consumer-protection and regulatory requirements.

Operating and Protecting Our Business

Where necessary for our legitimate interests, we may use information to operate and protect Bluebell Tails Studio, prevent or investigate fraud, maintain appropriate business records, resolve disputes, secure our website and establish, exercise or defend legal claims.

Where we rely on legitimate interests, we consider those interests against your rights and interests.

4. Marketing

If you choose to subscribe to Bluebell Tails Studio marketing communications, we may use your contact details to send you information about our products, news, offers or other Bluebell Tails Studio updates.

Where required by law, we rely on your consent to send electronic marketing.

We do not sell, rent or provide your personal information to other businesses for their own independent marketing purposes.

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.

Unsubscribing from marketing will not prevent us from sending necessary communications relating to an order or customer-service request.

5. Who We Provide Information To

Bluebell Tails Studio does not sell, rent or trade customer personal information.

We only provide personal information to third parties where reasonably necessary to operate our store, process or fulfil your order, provide our services, comply with legal obligations or protect our legal rights.

This may include:

• Shopify, which provides our ecommerce platform;
• production and fulfilment partners, including Printful and/or Printify where they are involved in producing or fulfilling your order;
• payment providers, where necessary to process payments and refunds;
• postal and courier companies, where necessary to deliver your order; and
• essential technology and service providers used to operate and secure our online store.

For example, where a production partner such as Printful fulfils an order on our behalf, we may provide the information reasonably necessary to fulfil and deliver that order, such as your name, delivery address and relevant order details.

We only provide information that is reasonably necessary for the relevant service or purpose.

We may also disclose personal information where required or permitted by law, including to government, regulatory or law-enforcement authorities, or where reasonably necessary to prevent fraud or establish, exercise or defend legal claims.

6. Shopify

Our online store is powered by Shopify.

Shopify processes personal information in connection with the operation of our online store, including information necessary to provide ecommerce, checkout, security and related services.

Information submitted through our store may therefore be processed by Shopify and its authorised service providers.

In some circumstances Shopify may process information for purposes for which it acts independently as a data controller. Further information about Shopify's processing and privacy practices is available through Shopify's own privacy information.

7. Production and Fulfilment Partners

Some Bluebell Tails Studio products are produced and/or dispatched on our behalf by specialist production and fulfilment partners.

Where a production partner fulfils your order, we provide them with the information reasonably necessary to produce and deliver your purchase.

Depending on the order, this may include your name, delivery address, contact information, product ordered and any information necessary to personalise the product.

These partners process customer information in connection with providing their services to us and are subject to their own data-protection obligations and applicable contractual arrangements.

We do not provide customer information to our production partners for their own unrelated marketing purposes.

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the website and checkout, remember preferences, maintain security and understand website usage.

Some cookies are necessary for our website to function. Other cookies may require your consent depending on your location.

Where consent is required, you can use our cookie/privacy controls to manage your preferences.

You can also control cookies through your browser, although disabling necessary cookies may affect website functionality.

9. International Processing and Transfers

Shopify, our production partners and other service providers may operate internationally. As a result, personal information may sometimes be processed outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, appropriate lawful transfer mechanisms must be used, such as transfers to countries recognised as providing adequate protection or approved contractual safeguards.

10. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting, tax and regulatory requirements.

This may include retaining appropriate records relating to orders, payments, customer service, returns, disputes and legal claims.

When information is no longer reasonably required, it will be deleted, anonymised or otherwise disposed of as appropriate.

11. Security

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, disclosure, alteration or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Your Data Protection Rights

Depending on your location and the circumstances, you may have rights relating to your personal information.

For individuals in the United Kingdom, these may include the right to:

• access personal information we hold about you;
• request correction of inaccurate information;
• request deletion in certain circumstances;
• request restriction of processing in certain circumstances;
• object to certain processing;
• receive certain information in a portable format; and
• withdraw consent where processing is based on consent.

These rights are subject to applicable legal requirements and exceptions.

You have the right to object at any time to the use of your personal information for direct marketing.

To exercise your rights, contact bluebelltailsstudio@gmail.com.

We may need to verify your identity before responding to a request.

13. Children's Privacy

Our website is not intended to collect personal information directly from children where doing so would be unlawful.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can investigate and take appropriate action.

14. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy or security practices of websites that we do not control. We recommend reviewing the relevant third party's privacy information before providing personal information to them.

15. Complaints

If you have concerns about how Bluebell Tails Studio uses your personal information, please contact us at bluebelltailsstudio@gmail.com.

If you are in the United Kingdom and remain dissatisfied, you have the right to complain to the Information Commissioner's Office (ICO).

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers, legal obligations or privacy practices.

The latest version will be published on our website and the Last updated date will be amended accordingly.

17. Contact Us

For questions about this Privacy Policy, how we use personal information or to exercise your privacy rights, please contact us directly. 

Our full business and trader information, including our business address, is available in our Legal Notice.